As a full time Real Estate Professional for the past 24 years, I have seen many changes in the home selling and buying processes. In fact, it is why my job is always exciting. There are always new things to learn! There are always new techniques for selling homes that are worth trying.
For many reasons, buyers and their agents no longer rely on open houses and physical showings of homes. With numerous forms of technology, they can rely on digital imagery of the property and online documentation. As a seller, be prepared to have all information about your home available digitally when you list your property for sale.
First the most basic requirement is to have quality digital photos of your home. Most real estate websites allow 25 photos per property listing. You should have rooms taken from different angles, as well as photos showing different views of the property. When considering what photos to use, be sure the focus is on the permanent architectural features of the home and the installed appliances. By having an abundant inventory of digital photos, you can have your listing ‘refreshed’ periodically by changing the online photos.
If you have already moved out, consider virtually staging your home. Featuring a vacant home online is never a good idea for security reasons. In addition, buyers have difficulty visualizing rooms when they are vacant. Virtual staging places furniture pieces strategically to emphasize room sizes and architectural features, such as windows, built INS, etc.
Next, in place of public open houses, a video walk through has become an invaluable tool to buyers. This enables buyers to digitally walk through the home, and visualize the actual layout of the home’s interior. Buyers can access the video walk through on ZILLOW.
Additionally, an online floor plan of your home’s interior assists buyers to understand room sizes and layouts. It’s particularly helpful to buyers who want to consider expanding the home or opening up walls. If you have a detailed property survey showing your home’s building envelope and boundary setbacks, offering this online helps buyers determine expansion possibilities such as building a pool, patio, or deck.
Instead of physical showings of your property, consider allowing realtors to use FACETIME video to walk through your home, pointing out the features to buyers in real time. Another great tool is HOME ROVER, a new, innovative tool that provides an in depth virtual showing of your property with sharing of floor plans in real time with buyers.
To help buyers appreciate your property and neighborhood, there are two more great digital tools. A panoramic virtual tour of your home and property will enable buyers to view your home’s layout as well as seeing the neighboring properties and street. Aerial photography of your property provides buyers with a great way to view the size of your home site, as well as the surrounding area. This is particularly beneficial to feature homes on large lots, vacant building lots, or properties with farming potential.
These digital tools can be added to all websites where your home is being marketed. In addition to making a great first impression, it will showcase all aspects of your home from a social distance.
These digital tools turn buyers into decision makers about your home, while minimizing traffic into your home.
Diane Belcuore, Realtor ®
ACCREDITED STAGING PROFESSIONAL
SELLER RESIDENTIAL PROPERTY SPECIALIST
NJ 5 STAR AWARD Winner 2014, 2015, 2016, 2017, 2018,2019,2020
Posted on June 5, 2020 at 12:32 pm by Diane Belcuore